Let me put it this way: why is spreading or creating awareness about anything so crucial? Because it builds trust, and as a result, we become trustworthy. Hence, it is not only recommended but also essential before creating a conversion. There would be fewer conversions if there is little to no awareness in society about Naturopathy, especially among those seeking high-end education.
Secondly, just because we know about Naturopathy doesn’t automatically mean that everyone out there does. There are students or seekers who are still not aware of some of the courses available in the market, and Naturopathy could be one of them. Hence, either:
What does factual data say? Even today, among students who want to pursue higher-end education, many like to stick to the idea of what others are doing. This is not rocket science; it is the natural tendency of society. They naturally tend to opt for a course that is:
Additionally, high-end education pursuers prefer to enroll themselves in courses that are already well-established in the market, promising a bright future. Above all, they seek courses that guarantee them a career opportunity with a handsome salary.
By spreading awareness, we are not only doing them a favor but also showing them a whole new scope and direction. Moreover, we are creating an opportunity for ourselves as well by building an entirely new audience.
And on top of that, we are presenting to them how IBSAR can be an option and solution to fulfill their dreams.
Think of it this way: Even if 10-20% of students are unaware of this course, and through our awareness program, they come to know about it and what it stores for them or offers them, and the benefits they bag in the long run, they would be delighted and more than ready to join us. And as a result, they would remain loyal to us till the very end.
Plus, there are also those kinds of people who want to seek higher education, like medicine, but don’t want to put in much effort and expect everything to be easy. In other words, there are students who want to learn something great and extraordinary but are reluctant to put in the extra effort. They want to give both study and entertainment equal chances and priority. They want to enjoy life while learning something as big as medicine simultaneously.
This could also be our target audience. We just need to make them sure that learning Naturopathy will help them fulfill both their dreams, and they will not regret it by the end of the day.
Not only that, but there are seekers who think that doing MBBS is too hard to accomplish and that they cannot reach that level. But through Naturopathy, we can achieve what feels unachievable. Hence, spreading awareness is always recommended and advisable for both parties as it creates win-win situations for all involved.
And hence by spreading awareness, we are actually helping them change their perspective. We are also showing them that there is a flip side to medicine, which is doable and within their intellectual reach.
Meaning, those who are afraid of failure can be assured that medicine can also be an easy field to pursue, and on top of that, it is attainable and can be accomplished.
Thirdly, there exists a group of students who really don’t want to pursue other courses, but just because they are not properly guided and are unaware of anything other than conventional courses like MBA and MBBS, it could prove to be a big loss for us.
In other words, by spreading awareness, we can become the rescuers for such people. By doing so, we not only rescue them but also turn them into our large audience, and as a result, what we are actually doing is rescuing ourselves by rescuing them. And the real benefits begin after that.
Meaning, when such people or groups of students come to know about this course through our awareness program, they will thank us for showing them an easy way out. Plus, we will boost their confidence by making them feel relaxed and showing them a whole new path to shape their careers and help them make a decision.
As a result, they would always remain loyal to us and show their gratitude by joining our institution. Meaning, they would gladly take admission to our institute without giving it a second thought.
By spreading awareness, we are not only helping them understand the ins and outs of the subject but also showing them how it would benefit them for life. As a resulm they would always remain grateful to us for life.
Last but not least, this newly created batch of seekers would be our loyal customers, clients, or whatever you like to call them. And this will not stop here. This newly formed audience will work wonders for us in the near future. Inadvertently, they will help spread our name further in society.
Meaning, through word of mouth, they will spread our name to places where, at times, reaching practically is not possible. Thus, helping us help them find a new way of life, which, in turn, will create and form an entirely new set of audiences for us in the future. Hence, spreading awareness is always a win-win situation for both parties involved.