Master of Business Administration (MBA) Course
SCOPE OF THE PROGRAM (OPPORTUNITIES)
Duration of MBA Course: Two Years (4 Semesters)
Eligibility for MBA Course: Candidate must have passed their degree with minimum 50% in their Academic year.
Affiliated University: Asian International University (AIU).
For more details contact - 7506436965
MBA Course Structure
|
Sem I
|
Sem II
|
|
Foundations of Management and
Organisation Behaviour
|
Financial Management
|
| Accounting for Managers
|
Product and Brand Management
|
| Managerial Economics
|
Customer Buying Behaviour
|
| Quantitative Techniques for Managers
|
Fundamentals of Digital Marketing
|
| Marketing Management
|
Integrated Marketing Communications
|
|
E-Commerce
|
Website Planning and Structure
|
|
Lab for Microsoft Office
|
Business Research Methods - Workshops
|
|
Sem III
|
Sem IV
|
|
Search Engine Marketing & Search Engine
Optimization (SEO)
|
Services management
|
| Social Media Marketing
|
Strategic Management
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| Content Marketing
|
Personal Selling and Sales Management
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| Digital Entrepreneurship
|
Project Management for Digital Marketing
Firms
|
| Lead Generation and Marketing Automation
|
Affiliate Marketing and Google AdSense
|
| Email Marketing, Mobile Marketing and
Video Marketing
|
Analytics - Web and Google
|
| SPSS Lab
|
Creative, Design Thinking and Skill
Development
|
